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Your E-commerce Business Needs to Go Mobile This Holiday Season
Looking for a way to maximize your holiday revenue just got a whole lot easier. Although many e-tailers may not be aware of it, sales on mobile devices are expected to reach an all-time high this...
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Align Your Online Advertising & Marketing Automation
As marketing automation has become a central topic on our blog recently, we wanted to focus on how it aligns with and utilizes online advertising. Marketing Automation and PPC are commonly employed...
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How YouTube’s Increased Mobile Traffic Affects Social Media Marketers
YouTube is well on its way to being a “mobile first” company. What does this mean? Well, Google recently announced that YouTube, the Internet’s most popular video streaming site, receives 40% of its...
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We Need A Junior Producer
Room 214 is hiring a new Jr. Producer to join our team of geeky, focused and motivated social media and digital marketing professionals. If you want to work at a place you love, and be surrounded by...
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Facebook’s New Contest Terms – Good or Bad?
In light of Facebook’s contest announcement, which will now allow Pages to host promotions within their Timelines, as opposed to only within 3rd party apps, Room 214 employees had a friendly debate...
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Marketing Automation Tool Comparison
However, it’s not a closely watched segment by the wider marketing community. It’s not often that you see moves by IBM, Adobe, Oracle, and Salesforce.com in a single business sector without generating...
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Food Brands on Instagram: Accessing the Passion
As time and distance increasingly bar us from shared meals with loved ones, we gravitate to the web to digitally commune over intimate dinners, new recipes and decadent desserts. The experience of...
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Facebook Eliminating Sponsored Stories
It’s official – Facebook announced that they will be eliminating Sponsored Stories. Currently, when you create a Facebook ad, you have the option to “add-on” a sponsored story. Starting on April 9,...
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Tumblr Introduces @Mentions for Users
FINALLY! Tumblr announced it is adding @ capabilities for users to directly mention others on the site. Mentions work as expected — by typing the “@” symbol, a drop down menu will appear and you can...
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Promoted Pins on Pinterest!
Ben Silbermann, Chief Executive of Pinterest, recently announced that the platform will soon be charging advertisers to promote posts or “pins.” How does it work? “Promoted pins” will work just like...
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Facebook Changes Algorithm (Again)
In a recent blog post, Facebook’s Product Manager for News Feed Rankings announced that they would be tweaking their algorithm and shared helpful advice for Facebook page admins looking to increase...
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The Changing Face of Facebook
Ever wonder how the term “viral” became associated with the internet? Two researchers at Cornell University have an idea: like a viral infection, Facebook began small, spread rapidly, and reached its...
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Google Universal Analytics: An Overview
In 2013 Google announced they would be updating their prominently used Analytics platform to the new Universal Analytics. The timeline for this process began with a voluntary upgrade, and continues...
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Super Bowl 2014 Ad Roundup
As we’re based out of Boulder, our fellow Room 214′ers had their eyes tuned in to Sunday’s game to watch our home team take on the Seattle Seahawks. In addition to nervously watching every agonizing...
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The Profanity Bowl: #$*@ On Twitter During Super Bowl 2014
After several days of listening to The Smiths while curled up in the fetal position, I decided to analyze Twitter data for The Worst Super Bowl Ever. I asked people at Room 214 — we’re in Boulder, CO —...
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Happy 214 Day! Will You Be Our Valentine?
Here at our little digital marketing agency, Room 214, we like to have fun around the office. This could come in the form of a dog party, team happy hour, or even one of our weekly rubber band...
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Cut It Out! When Craft Meets Concept at Room 214
Information graphics and iconography have invaded your life, for better or worse, filling your subconscious with factoids, charts and graphs. Search for information graphics or “infographics” in your...
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Top 7 Digital Integrations at Fashion Week
Fashion Week is all about access, how close you can get to the runway, and of course the fashion itself. This year, top fashion brands took to social media to grant special access to their fans to...
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Quick Glimpse: Google Search Remarketing
Google’s Remarketing — otherwise known as retargeting — has expanded beyond Display ads and into Search results. While the extension isn’t particularly new, it does offer an advanced and dynamic...
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Hiring: SEO Specialist with HTML & CSS Chops
Room 214 is seeking an individual who is technically minded — but also has exceptional communication, writing, and organizational skills. This is a hybrid position, so we would very much appreciate...
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