Google+ is the oft ignored child of social media managers everywhere. We get it, resources are limited and you want to focus your hours on the glamour networks. Totally understandable.
However, now that Google+ has more registered users than Twitter, it’s time to reevaluate. When you consider the search benefits that come along with a strong G+ presence the deal gets even sweeter.
So dust off your gmail login, head to your brand page and start getting a wrangle on the essentials of Google+.
SEO Goodness: Google search results favor pages, accounts and users who click on the +1 button. Keep this in mind as you create pages and promote your social networks.
Google+ Communities: Google Plus communities have blown up. You now have an easy way to connect with and promote to millions of users by searching through communities. Find a few topics that fit your brand.
Google+ Hangouts: Thanks to new features, with a few clicks you can take a panel of experts and push your hangout stream live on Youtube, your social networks and your blog. It’s stupid simple. Oh, and YouTube will record your hangout and automatically display the recorded hangout anywhere you embed your player.
Google+ Local: Google’s local search results are becoming more and more dependent upon a strong G+ presence. Make sure your location pages are created and optimized. Plus, there a new, easy-to-use system for creating coupons and offers to drive traffic to your locations.
Google+ is making more sense for brands to focus on especially with all these awesome new features, and a large, still-growing fan base.
It’s a wide new world to tackle, but you’re a smart person, and if you can take reigns on the basics listed here you will be quickly on your way to Google Plus world domination!