Clik here to view.
Real-World Friends and Family More Influential Than A-List Bloggers?
Uh, yeah! I’m not shocked at all by the recent report from Pollara that garnered data stating:“Of more than 1,100 adults polled in December, nearly 80% said they were very or somewhat more likely to...
View ArticleClik here to view.
Talking Back to Your Customers – The Web 2.0 Way
Twitter has been getting a ton of complaints lately that stemmed from them having downtime and not adequately reporting the issues or keeping people posted. The interesting part of this debacle is...
View ArticleClik here to view.
Word of Mouth Marketing Principles
If you haven’t seen the new Room 214 Productions website you are missing out on all of the great video production and infographic design our team has done this year. Video is a new area for us, but...
View ArticleClik here to view.
Visual Storytelling: The Key Weapon to Content Marketing
Many of us have years of experience chasing technology for marketing purposes. Thanks to social networks, we’ve naturally been driven to a host of metrics that include attributes of “engagement” and...
View ArticleClik here to view.
Behind the Scenes: Musana Chalk Scribe
Don’t get me wrong, I love our whiteboard video scribes. No matter how many we do – we continue to find new and interesting ways to tell our clients’ stories. But with one of our illustrators, Bryce...
View ArticleClik here to view.
A Guide To Google’s Think Insights
This year, Google launched its updated Think Insights website. Maybe one reason it hasn’t been written about much is due to what some may have deemed a slow evolution of the concept since we first saw...
View ArticleClik here to view.
Your Mobile Website: Preparing To Make The Jump
There is little doubt that mobile web browsing is on the rise. Despite this trend, many companies are not adequately responding to mobile users, even as they continue to make up a larger and larger...
View ArticleClik here to view.
Getting to Know Twitter Analytics
Leading social media giant Twitter just recently announced (with a whisper) their move to open up Twitter Analytics to the public. Previously, the service had only been available to its advertising...
View ArticleClik here to view.
Big Changes In Social Media
The past week has been a hotbed for updates to social media platforms. Facebook, Instagram, Twitter, and Google+ all released updates to their existing platforms ranging from advertising, to insights,...
View ArticleClik here to view.
The Marketing Potential Of Facebook Hashtags
After much speculation, Facebook finally announced this week that hashtags are being slowly rolled on Facebook. This is sure to make for a very different experience not only for users, but also for...
View ArticleClik here to view.
Google+ Essentials In 10 Slides
Google+ is the oft ignored child of social media managers everywhere. We get it, resources are limited and you want to focus your hours on the glamour networks. Totally understandable.However, now that...
View ArticleClik here to view.
The World’s Top 50 Fashion Brands in Social Media
This month we’re extremely excited to partner with our friends at InfiniGraph to bring you the first in a four part series of in-depth social media reports on the fashion industry. In an industry full...
View ArticleClik here to view.
Pinterest Essentials In 15 Slides
Exploring new social networks is considered a luxury for anyone who doesn’t have an entire team dedicated to community management. Sure, everyone would like to have the time to dive into Pinterest and...
View ArticleClik here to view.
The Five Most Engaging Fashion Brands
It’s a special honor to be able to claim yourself as one of the most engaging amongst a crowd of the most-loved brands in the world. We combined a sum of each brand’s average per-post engagement rates...
View ArticleClik here to view.
The Guide To Great Social Media Photos
As social networks evolve, photos remain the most important and engaging pieces of content. The impact of photos on social media continues to rise, and we’ve begun to learn what about photography gets...
View ArticleClik here to view.
Behind the Scenes Part 1: Scratchboard Video
I distinctly remember being scolded by my kindergarten teacher for making such a mess. I’d take a piece of paper and cover it in strips and blocks of color. Then I’d cover that with a thick layer of...
View ArticleClik here to view.
Behind the Scenes Part 2: Scratchboard Video
At Room 214, we love to experiment with new forms of video scribes. Our last test, the chalk scribe, was a huge success. Emboldened by that project, we wanted to see what a Scratchboard Scribe would...
View ArticleClik here to view.
Check Out This Awesome Project: How Social Sharing Drives Crowdfunding Success
Welcome to the first in an on-going series of blogs on using social media to boost your crowdfunding campaign. The crowdfunding phenomenon is blowing up – people all over the world pledged over $2.7...
View ArticleClik here to view.
Facebook Status Update: Crowdfunding Success!
Welcome to the second in an on-going series of blogs on using social media to boost your crowdfunding campaign. Last week we covered the importance of encouraging your supporters to spread the love...
View ArticleClik here to view.
5 Reasons Why Responsive Web Design Sucks for Ecommerce Businesses
According to a new projection from Forrester Research Inc., US e-retail sales will grow at a compound annual growth rate of approximately 10% over the next five years, topping out at $370 billion in...
View Article